Fit Body Fresh Mind

My Approach at Maddywell Health Coaching

I practice a holistic approach to health and wellness, which means that I look at how all areas of your life are connected.


Does stress at your job or in your relationship(s) cause you to overeat?


Does lack of sleep or low energy prevent you from exercising?


As we work together, we will look at how all parts of your life affect your health as a whole.


I work with my clients to get in touch with their body’s needs because I understand that life happens and your needs will change. I want to equip you with the self-awareness to make the best decisions for yourself at any given time, in any given circumstance. 

Health Coach Madeleine Karlsson of Maddywell Health Coaching in London

Healthy lifestyle design

Here are some concepts that we will explore during our work together:

Integrative Nutrition Plate†

The Integrative Nutrition Plate emphasizes the importance of local and organic produce, whole grains, high-quality proteins, plant-based fats, and water.


It shows you how a plate should appear at mealtime and emphasizes the importance of proportions and portion size. To complete the picture, the plate is surrounded with lifestyle factors that create optimal health: relationship, career, physical activity and spirituality.


I’ll introduce you to some of the healthiest foods on the planet and teach you how to find what’s healthiest for your unique body!

Primary Food†

It’s easy to overlook all of the things that contribute to our sense of nourishment and fulfillment. It’s not just the food we eat that affects our health, but all of the other factors present in our daily lives.


Healthy relationships, a fulfilling career, regular physical activity, and a spiritual awareness are essential forms of nourishment. When these primary foods are balanced, what you eat becomes secondary.


I will support you in achieving all of your goals, from eating the right foods for your body to living an inspired, fulfilling life.




The concept of Bio-IINndividuality is the idea that each of us has unique food and lifestyle needs. One person’s food is another person’s poison, and that’s why fad diets tend to fail in the long run. Working on the principle of bio-individuality, I’ll support you to make positive changes that are based on your unique needs, lifestyle, preferences, and ancestral background.

Crowding Out††


Many nutrition experts give their clients a list of foods that are "bad" and foods that are good and let them do the work for themselves, which explains why so many people are turned off by nutrition.


My approach is different – I want you to discover for yourself how it feels to eat more nutritious foods by inspiring you with recipes & helpful tips on how to integrate them into your busy life.


By eating and drinking foods that are good for you, you will naturally have less room and desire for unhealthy foods. Simply put, you will crowd out the unhealthy food in your diet.


This takes a little practice to make happen, but I will support you along the way. And once you will have experienced the benefits of a healthier diet in terms of more energy, better sleep, a fresher mind & a leaner body, you won´t want to have it any other way. 

Deconstructing Cravings††


Cravings play a critical role in understanding what your body needs and shouldn’t be ignored. When you learn how to deconstruct your cravings and understand what they’re really telling you, you will be able to reclaim a sense of balance and harmony.

You can learn more about my training at the Institute for Integrative Nutrition. 

Are you ready to start feeling better than ever? 
Schedule a call with me today!
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